I’m Raima, a marketer obsessed with taking a blank brand and giving it a voice people actually remember. I graduated with a BBA Honours in International Business, and since then I’ve built real, hands-on experience in social media management, content creation, and brand-building not just studying marketing theory, but actually carrying out the task of influencing how a brand appears in the world.

What draws me to this field is the mix of creativity and strategy it demands. It’s part detective work, part storytelling: finding the story a brand hasn’t told yet, then figuring out how to tell it in a way that actually lands. I’ve gotten to put this into practice managing branding and social media for a family botanical hair oil brand, which has taught me a lot about building a voice from the ground up rather than inheriting one that’s already established.

I’m currently very interested in brand storytelling and how it affects consumers’ ability to trust and stick with a company over time. I often wonder what influences consumers to select one brand over another when the items themselves are comparable, and I believe that the story is the key. . Not a tagline or a mission statement, but the accumulated impression a brand leaves through everything it says and does. That’s the part of marketing I want to keep getting better at: not just getting attention, but earning the kind of trust that keeps people coming back.